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8 key takeaways on what's important to Gen Zers

22 September 2023 Author: Aditi Sharma Kalra


Stability, to Gen Zers, is associated with financial independence; respondents expressed a desire to set up a strong foundation for their future from their early career.

In research led by Graduate Management Admission Council (GMAC), 18-24-year-olds from Germany, the United States, India, China, Peru, and Nigeria were polled on what they hold dear to them, and it turns out work-life balance and job stability are both high on their list.


The report, titled Gen Z in the GME Pipeline, shed light on the following 10 key takeaways:


1. Gen Z's view on what success means to them is multi-dimensional. Success, to this generation, includes:


  • Financial freedom: "Able to live the life I want, support my future family"

  • Giving back/positive impact: "Impacting community, industry/profession"

  • Personal pride — pay off: "Satisfaction that efforts are successful, recognised by others"

  • Work/life balance: "Able to focus on me, wellness, rounded life"

  • Leadership role: "Able to shape and support. Achieve status, respect, recognition"

  • Peer recognition aka 'I made it': "Qualities acknowledged. Recognised as supportive coworker. Made the right choices for me"


2. Stability, to Gen Zers, is associated with financial independence; respondents expressed a desire to set up a strong foundation for their future from their early career. But stability is also considered as an important trait they identify when assessing the sector, industry and jobs they aspire to, a lasting consequence of the COVID pandemic.


3. What is a good employer in the eyes of Gen Z? Across the six markets, Gen Zers painted a picture of an employer that operates ethically, innovates and delivers for customers, values employees, and demonstrates appreciation for individual contributions. To Gen Z, an employer that’s driven by ethics provides support and opportunities for belonging, showing appreciation for diversity, equity, and inclusion.


4. While finance and accounting are seen as stable career paths, Gen Z on average finds tech more turbulent than Millennials and is less likely to want to pursue a career within the industry. This is seemingly due to the mass firings that have been seen across tech companies, exacerbated by the volatile nature of tech company stocks and shares.


5. According to the participants, mental health, wellness, and work-life balance were essential components of their future success. Candidates in the US market were especially upfront about their mental health needs. American and German candidates often tied their physical health to their overall wellness, while candidates in Nigeria expressed feeling fortunate about their good health.


6. Other findings from the report indicate Gen Z's greater inclination towards collaboration and inclusivity. They envision future careers where they can collaborate with diverse teams, value perspectives from peers of different nationalities and cultures, and prioritise workplaces that address climate change and social injustice, aiming for careers that make a positive impact.


7. Beyond achieving a certain level of professional success to make their families and colleagues proud, Gen Z is considering the relative importance of the different dimensions of their lives. Is family more important than career? One candidate from the United States, 24, describes how he envisions his future and how he would prioritise family over career without sacrificing respect or responsibility in the workplace. But more importantly, how that respect and responsibility in his work will make him a better father because he could pass his knowledge onto his children.


8. On average, the respondents were optimistic about their individual future’s but anxious about the state of the world—including its impact on their own lives. The report finds an “emotional undercurrent” to the ambitions and career aspirations of Gen Z, where respondents highlighted that they wanted to feel a sense of pride in their work. Another respondent said “When chatting with my friends, most of our topics are about future work...will you care about whether your future work is what you like, whether it will make you feel stressed, or will you be happy?”


The report draws on qualitative research conducted by GMAC between 2022 and 2023, as well as inputs from 100+ Gen Zers.



Z世代最重視的8大方面


對Z世代來說,工作穩定與財政獨立息息相關,受訪者表示希望在職涯早期為未來打好基礎。

管理專業研究生入學委員會(GMAC)帶領的一項研究,對來自德國、美國、印度、中國、秘魯和尼日利亞的18至24歲年輕人進行調查,以了解他們最重視什麼。結果顯示,工作與生活平衡和工作穩定是他們的首要考慮。


這份題為《研究生管理教育管道中的Z世代(Gen Z in the GME Pipeline)》的報告闡明以下10個關鍵要點:


1. Z世代對成功的定義有多元看法。 對這一代來說,成功包括:


  • 財政自由:「能夠過自己想要的生活,養活我未來的家庭」”

  • 回饋/發揮正面影響:「影響社區、行業/專業」

  • 個人自豪感 — 回報:「努力有收穫、得到他人認可而感到滿足」

  • 工作/生活平衡:「能夠專注於自己、健康、充實的生活」

  • 領導角色:「能夠塑造和給予支持。獲得地位、尊重和認可」

  • 同輩認可,又名「我做到了」:「表現得到認可。被認可為給予支持的同事。為我作出正確的選擇」


2. 對Z世代來說,工作穩定與財政獨立息息相關,受訪者表示希望在職涯早期為未來打好基礎。他們在評估理想部門、行業和工作時,穩定性也被視為一項重要因素,這是新冠疫情留下的影響。


3. Z世代眼中何謂好僱主?六個受訪市場的Z世代形容好僱主會良心經營業務、創新並為客戶提供良好服務、重視員工、以及對個人貢獻予以讚賞。Z世代認為,有良心的僱主會給予員工支持和機會,展現對多元、公平和共融的重視。


4. 金融和會計行業雖被視為穩定職業,但平均而言,相比千禧世代,較多Z世代認為科技業較動盪,並不太想在這個行業發展事業。這似乎是由於多家科技公司出現大規模裁員,而科技股的波動性亦加劇這種觀感。


5. 受訪者表示,精神健康、福祉、以及工作與生活平衡,是他們未來成功的重要元素,美國受訪者尤其坦言對心理健康的需求。美國和德國的受訪者經常將身體健康與整體健康掛鉤,而尼日利亞的受訪者則為自己的良好健康狀況而感到慶幸。


6. 報告其他發現顯示,Z世代較重視合作與共融。他們理想中的未來職業是可以與不同團隊合作,重視不同國籍和文化的同輩觀點,並優先考慮應對氣候轉變和社會不公義問題的公司,期望從事能夠產生積極影響的職業。


7. 除了取得一定程度的職業成就讓家人和同事感到自豪之外,Z世代亦正審視生活不同方面的相對重要性。家庭比事業重要嗎?一位24歲的美國受訪者描述他理想中的未來,以及他如何在職場上贏得尊重和兼顧職責的同時,將家庭置於事業之上。但更重要的是,他在工作中獲得的尊重和承擔的職責,將如何使他成為一個更好的父親,因為他可以將自己的知識傳授給子女。


8. 平均而言,受訪者對個人未來持樂觀態度,但對世界狀況(包括對自己生活的影響)感到焦慮。報告發現,Z世代的理想和職業抱負存在「情感暗湧」,受訪者強調他們希望從工作中獲得自豪感。另一位受訪者表示:「和朋友聊天時,我們的話題大多圍繞未來的工作……選擇自己喜歡的工作重要嗎,會否讓你感到壓力,或者你會感到快樂嗎? 」


該報告是根據GMAC在2022至2023年間進行的定性研究,以及100多名Z世代的意見撰寫。



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